Everyone knows the power of advertisement. Company will do anything to increase the consumption of their product and services even if the consumption moves into unsustainable zone or happiness is lost due to changing behaviour pattern. This was brightly and simply depicted in the documentary "Story of Stuff" by Annie Leonard in 2007.
The sustainable consumption is defined by the Oslo Symposium on Sustainable Consumption as "the use of services and related products which respond to basic needs and bring a better quality of life while minimizing the use of natural resources and toxic materials as well as emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations."
This implies and the product/ services promotion could focus on the happiness that is not directly linked to over consumption, a paradigm followed by many corporates in promoting their products and services.
Here is one advertisement by DTAC, Thailand titled "disconnect to connect". This advertisement makes us think beyond the consumption of their product/ services to happiness.
Will corporate promote happiness over the greed of consumption. Do you have any views/ examples. Please share.
Dinesh Agrawal
The sustainable consumption is defined by the Oslo Symposium on Sustainable Consumption as "the use of services and related products which respond to basic needs and bring a better quality of life while minimizing the use of natural resources and toxic materials as well as emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardize the needs of future generations."
This implies and the product/ services promotion could focus on the happiness that is not directly linked to over consumption, a paradigm followed by many corporates in promoting their products and services.
Here is one advertisement by DTAC, Thailand titled "disconnect to connect". This advertisement makes us think beyond the consumption of their product/ services to happiness.
Will corporate promote happiness over the greed of consumption. Do you have any views/ examples. Please share.
Dinesh Agrawal
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