Wednesday 23 January 2013

Need for reinventing CSR

One may say that there are as many concepts of social responsibility as the number of people on the earth because each person is individual and different.  But corporation are not human being, do not have emotions, religion or limited life  span and do not have to give account of their life after life is over.  Corporate are eternal legal entity.  Therefore, the concept of social responsibility for corporate has to be only one and different from the concept applicable to human being.  The corporate social responsibility have ever been evolving based on the responses of the consumer, NGO, media and public opinion at large.

There is no dearth of information about CSR and what corporation do under CSR.  What about innovation in CSR or the frugal innovation in CSR? How many corporate can say that they were the first in introducing a new concept or activity under CSR which changed the lives of its stakeholder or the targeted community.  Remember, only those are remembered who were the first in achieving a milestone, however frugal it may be.

I will be sharing new ideas which make the corporate to be the first in achieving a new milestone in CSR.

Please share your views, comments, ideas and experience.

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