Community radio

A CSR wish - Transform one village into in an open interactive society

Recently, I saw an advertisement with heading Let the world hear the voices of unheard communities - start a community radio station.  First reaction was whether a radio is relevant today when so many alternative and attractive media are available.  I recollected the scenes from the film "Lage Raho Munna Bhai" where instant advice is given on a phone-in radio program saving a life. Could it have been more effective on any other media.  The power of radio remain unbeatable as the most effective communication media in far flung remote areas including those area where there is no electricity or during natural calamities.

On the other side it gives unique opportunity for communities to share their views, showcase their talent.  More so for the women and children.  It is one of the best media for spreading the awareness about social issues like education, health and hygiene, sanitation, the government programs and schemes.  It will also be helpful to business in sharing information about their industry and their CSR activities.

The radio station is to be operated by an NGO.  It could be one of the NGO formed by local community or for the local community by the ladies or employees of the business or by the business.  The details of the scheme are available at http://www.cronlineindia.net

Please share your views, comments, ideas and experiences.

Need for reinventing CSR

One may say that there are as many concepts of social responsibility as the number of people on the earth because each person is individual and different.  But corporation are not human being, do not have emotions, religion or limited life  span and do not have to give account of their life after life is over.  Corporate are eternal legal entity.  Therefore, the concept of social responsibility for corporate has to be only one and different from the concept applicable to human being.  The corporate social responsibility have ever been evolving based on the responses of the consumer, NGO, media and public opinion at large.

There is no dearth of information about CSR and what corporation do under CSR.  What about innovation in CSR or the frugal innovation in CSR? How many corporate can say that they were the first in introducing a new concept or activity under CSR which changed the lives of its stakeholder or the targeted community.  Remember, only those are remembered who were the first in achieving a milestone, however frugal it may be.

I will be sharing new ideas which make the corporate to be the first in achieving a new milestone in CSR.

Please share your views, comments, ideas and experience.